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Moravian University

The project is a comprehensive identity design for one of the oldest higher educational institutions in the United States. Moravian has worked with Pentagram to create a new visual and verbal language that reflects the institution’s long-standing values, honoring its past while embracing the future.

Our team created a brand identity system that encompasses a customized wordmark along with the Moravian star blending tradition and modernity, a bold and functional typographic layout system, an ownable color palette, a timeless University seal, a special via Lucis wordmark, a welcoming illustrated mascot, and many more.

Category:
Brand Identity

Client:
Moravian University

Studio:
Pentagram

Creative Direction:
Luke Hayman

Team:
Austin Maurer, Janny Ji, Jordan Taylor, Ben Law, Avery George

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