Rite Aid Pharmacy

This branding system targets the pharmaceutical arm of Rite Aid, where complex, visually chaotic language and graphics often confuse the buyer.

Employing visceral translations of physical symptoms and illnesses, this series of packaging aims to deliver clear, simple, and intuitive visualizations of gas, migraines, and diarrhea through distilled illustration and typography.

Category
Brand Identity, Packaging Design,
Typography, Illustration


Advisor
Jennifer Cole Phillips

Design, Illustration, Photography
Janny Ji