Moravian University
The project is a comprehensive identity design for one of the oldest higher educational institutions in the United States. Moravian has worked with Pentagram to create a new visual and verbal language that reflects the institution’s long-standing values, honoring its past while embracing the future.
Our team created a brand identity system that encompasses a customized wordmark along with the Moravian star blending tradition and modernity, a bold and functional typographic layout system, an ownable color palette, a timeless University seal, a special via Lucis wordmark, a welcoming illustrated mascot, and many more.
Category
Brand Identity
Client
Moravian University
Studio
Pentagram
Creative Direction
Luke Hayman
Team
Austin Maurer
Janny Ji
Jordan Taylor
Ben Law
Avery George
Brand Identity
Client
Moravian University
Studio
Pentagram
Creative Direction
Luke Hayman
Team
Austin Maurer
Janny Ji
Jordan Taylor
Ben Law
Avery George



































