Moravian University

The project is a comprehensive identity design for one of the oldest higher educational institutions in the United States. Moravian has worked with Pentagram to create a new visual and verbal language that reflects the institution’s long-standing values, honoring its past while embracing the future.

Our team created a brand identity system that encompasses a customized wordmark along with the Moravian star blending tradition and modernity, a bold and functional typographic layout system, an ownable color palette, a timeless University seal, a special via Lucis wordmark, a welcoming illustrated mascot, and many more.
Brand Identity

Moravian University


Creative Direction
Luke Hayman

Austin Maurer
Janny Ji
Jordan Taylor
Ben Law
Avery George


© Janny Ji 2022