Moravian
University
The project is a comprehensive identity design for one of the oldest higher educational institutions in the United States. Moravian has worked with Pentagram to create a new visual and verbal language that reflects the institution’s long-standing values, honoring its past while embracing the future.
Our team created a brand identity system that encompasses a customized wordmark along with the Moravian star blending tradition and modernity, a bold and functional typographic layout system, an ownable color palette, a timeless University seal, a special via Lucis wordmark, a welcoming illustrated mascot, and many more.
︎︎︎ Category: Brand Identity
︎︎︎ Client: Moravian University
︎︎︎ Studio: Pentagram
︎︎︎ Creative Direction: Luke Hayman
︎︎︎ Team: Austin Maurer, Janny Ji, Jordan Taylor, Ben Law, Avery George
Our team created a brand identity system that encompasses a customized wordmark along with the Moravian star blending tradition and modernity, a bold and functional typographic layout system, an ownable color palette, a timeless University seal, a special via Lucis wordmark, a welcoming illustrated mascot, and many more.
︎︎︎ Category: Brand Identity
︎︎︎ Client: Moravian University
︎︎︎ Studio: Pentagram
︎︎︎ Creative Direction: Luke Hayman
︎︎︎ Team: Austin Maurer, Janny Ji, Jordan Taylor, Ben Law, Avery George
